Today we are looking at some of the best tactics to improve SEO. If you are already been in the Internet Marketing industry, I’m sure you already heard about Search Engine Optimization (SEO).
Wikipedia explains “SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behaviour. Simply we can say SEO refers to the improvement of unpaid results also called organic results you get through search engines like Google, Bing, DuckDuckGo, etc.”
If you search on Google to find ways to improve SEO, you can find a lot but most of them are hard to adapt. But here we are showing some possible tactics to improve SEO easily. Let’s get into this.
Use Redirections Properly
If you are surfing the web, you may have found 404 error pages on some websites. 404 Not Found Error means that the webpage you were trying to reach could not be found on the server. It is not good for SEO and it may hurt your SEO strategies negatively. Also, users didn’t interested to see it.
404 is a Client-side Error which means that either the page has been removed or moved. The best way to manage this is by using 301 redirections. Google officially says “If you need to change the URL of a page as it is shown in search engine results, we recommend that you use a server-side 301 redirect. This is the best way to ensure that users and search engines are directed to the correct page.”
The 301 indicates the page has been moved permanently to the new location. If you run your blog or business website using WordPress, you can easily manage 301 redirects. You can use WP 301 Redirects to redirect WordPress. You can manage 301 & 302 redirects for your WordPress site using this Plugin. It comes with a lot of awesome features such as super-fast redirection, bulk import, and export feature, redirects stats, and more.
Link to Internal Pages on your Site
You should link your pages internally. Internal links connect your content and give Google an idea of the structure of your website. It is not just for Google or other search engines, but also great for your readers to find content related to that post or keyword. If you use internal linking properly, it can boost your SEO strategy.
Mention Keywords Properly
You should mention your targeted keywords within the post, post title, description, tagline, keywords, and finally a permalink structure that includes keywords. You know Keywords are the only way to tell search engines what your post is about.
Remove Anything That Slow Down Your Website
To improve your page speed, you should remove everything that slow down your website. If you are running a WordPress site, you should check if you are using any unwanted plugins. WordPress Plugins will slow down your website so get rid of any non-essential things now.
Use Keywords in Your Images
We recommend you to include words that reflect your post topic in the image title. and alt attributes. This could help you to get better rankings in image SEO. Also, we recommend to resize images while uploading them into each post.
Hope these tactics help you to improve your SEO. Let us know your thoughts.