The ultimate purpose of conducting SEO is to contribute to “sales”. To that end, we will attract potential customers of our company with the help of seo company and increase conversions via the website. Conversions vary by company, industry, and marketing strategy but include e-mail newsletter registration, new inquiries, seminar applications, membership registration, first-time trial applications, and document downloads.
Since the strategy from the conversion is no longer within the scope of SEO, Digital Marketing Services is essential to set the purpose and conversion in advance when implementing SEO.
SEO is a small effort, and you have to make a lot of effort regularly to stay ahead of the competition. A well designed and SEO supported website by a website design company helps enhance SEO ranking.
- Show that you are providing specific information to search engines
To help users reach the most relevant websites to your search terms, Google regularly updates its algorithms to optimize the top-ranked results. Therefore, to be ranked high in search engines, your website must take the user’s perspective and reach what you are looking for without wasting your time. Providing helpful information to users is the first step in SEO.
- Increased organic traffic
Advertising online, such as PPC advertising, can direct traffic to your website, but it also comes at an advertising cost. Compared to online advertising, SEO can direct traffic for free, and once it is displayed at the top, it tends to continue to increase traffic. With more organic traffic, you’ll be able to generate a more efficient return on your investment compared to paid advertising, and that return will last longer.
- Improve the quality of existing traffic
SEO can also improve the quality of existing traffic. You can increase your conversion rate by using website statistics to understand online user behaviour and improve call-to-action points. For example, you can add a mailing list form to the page displayed at the top of SEO or add a sign-up link to the service to encourage sign-up. By implementing SEO, you can improve the quality of existing traffic.
- Make your website more functional
If your website is attractive, your conversions will inevitably increase. Websites need to be informative and engaging. Ideally, the user who arrives at your website from a search engine will get some conversions.
- Meet user expectations
SEO makes heavy use of How-to articles and detailed articles covering topics. The reason for spending time and money writing articles is to provide helpful information to users looking for some information, meet their expectations, and lead to conversions such as sales and sign-ups. It is also an essential purpose of SEO to meet users’ expectations through SEO and become a fan of the company.
Purpose of SEO
Through SEO, we aim to increase the website’s usefulness, increase traffic, increase conversions via the website, and improve sales and profits.
SEO tends to be an asset
Content created by SEO, optimized site structure, images, designs, etc., are all accumulated as assets on the website. The most considerable merit of SEO is that it can be left as an asset.
Since SEO is a measure to work with search engines, users will visit via search engines. And users via search engines are those who are looking for something or want to answer their questions. Therefore, they often see some intent rather than the users who visit them by looking at the advertisement, and the conversion rate tends to be high. SEO has a high quality of users, and it is easy to connect from lead to conversion.