Not many people have realised, but trade shows are significantly great for businesses. Whether big or small businesses, they can benefit a lot once they set their foot in the door and exhibit their products to the attendees.
However, a lot of things have changed since the start of the new decade. The number of trade shows that were supposed to take place declined when the pandemic came. This health crisis causes businesses to lose the opportunity to promote their products and expand their customer base at a wide scale.
But not for long because technology brought a solution to the problem, which is a virtual trade show. Thanks to that innovation, what was supposed to be lost has been found a way to make it happen, and now ecommerce businesses like Alibaba.com can showcase their Autumn 2021 Online Trade Show, together with their leading suppliers.
If you are interested in attending their virtual trade show, do watch this video to get a glimpse of what you can expect once you are there.
What to Expect At Alibaba.com’s Autumn Online Trade Show?
Knowing what you can expect allows you to prepare and get ready once it is your turn to attend. As a result, you would be able to get the most out of your experience at a virtual trade show.
To further guarantee that, in this article, you will learn about what a virtual trade show is and the things you can expect at Alibaba.com’s Autumn 2021 Online Trade Show this October 18 to 30, 2021 PT.
What Is A Virtual Trade Show?
A virtual trade show is like a traditional face-to-face trade show. Attendees can discover trend setting products across different categories, while top premium suppliers can display and demonstrate their latest offerings to the people interested in their niche.
The only difference is that a virtual trade show takes place online and not in person. But even if that is the case, sellers and buyers can even interact, connect, and communicate more with one another. All of these are possible thanks to the following features:
- Digital Trade Show Exhibit Booths
- Customs Designs for Booths of Premium Suppliers
- Live Chat Tool for Networking (e.g., one-on-one session, FAQs for group attendees)
- Live Webinar to Keep Attendees Entertained
When an ecommerce business exhibits their products, they have to gain the trust and reassure the potential customers so they would make a purchase or hire the brand as their premium suppliers.
Nevertheless, here are the things you can expect at Alibaba.com’s Autumn 2021 Online Trade Show. Make sure to write them down so you can prepare and get ready yourself even more.
4 Things You Can Expect At Alibaba.com’s Autumn 2021 Online Trade Show
Meet Interesting Contacts That Can Help Your Business
One of the advantages of attending a virtual trade show is the global exhibition experience. Even though attendees are somewhere at home or in the office, they could connect with leading suppliers worldwide.
They no longer have to travel far and exhaust themselves to find the right contact they are looking for. Attendees can meet interesting contacts that could provide trend setting products that their business needs.
Just like with the YouTube video that you have watched, Alibaba.com’s Autumn 2021 Online Trade Show allows you to meet and get in touch with 9,900 premium suppliers in their global exhibition. You do not have to exhaust yourself while building your global network.
Grant Attendees More Time to Search
Another great thing about an online trade show is that it has a longer lifespan than its in-person counterpart.
At a virtual trade show, attendees do not have to hurry when they search and find demand products within two to three days. Instead, they could take their time while exploring every booth that interests them since an online trade show is often for one to two weeks.
As you have seen in the short clip, attendees at Alibaba.com’s ongoing online trade show can discover trend setting products and unique services from their partnering premium suppliers.
Give Exhibitors Better Brand Exposure
While the attendees are enjoying their time searching for their business or personal needs, ecommerce businesses who participate at a virtual trade show also give the same timeframe. Unlike a traditional face-to-face trade show, an online trade show allows them to display and demonstrate their offering for two weeks.
Sometimes, the host of the virtual event gives each exhibitor a chance to present themselves at a slotted time. Also, some activities get broadcast on various channels, and that gives exhibitors more opportunity to showcase their trend setting products and unique services.
Learn New Developments In Various Industries.
Whether you attend as an attendee or an exhibitor at an online trade show, you can get a chance to discover and learn new developments in the industry similar to your business.
As mentioned above, a virtual trade show works the same way as a traditional face-to-face trade show. Regardless of the lack of a physical setting, it is still a place where ecommerce businesses can announce and demonstrate the latest innovations their company has made.
Their big revelation can have a tremendous impact on your business as a whole and you being there allows you to prepare what you should do to compete against them. That means their latest innovations can be your next inspiration to come up with a better product or service for your customers.
The Bottom Line
Even though the concept of an online trade show is still in its infancy, its advantages do not fall behind traditional face-to-face trade shows. The truth is, online trade shows have better customer reach, brand exposure, and efficient sourcing. Ecommerce businesses only need to learn, adapt, and apply technologies in promoting their offerings when they participate in an online trade show.
Increase your customer base and expand your network by attending a virtual trade show from time to time. Start now while Alibaba’s Autumn 2021 Online Trade Show is still ongoing until October 30, 2021, PT.
For more information on how to join, visit the website of Alibaba and learn more of their online trade show from there.