In today’s fast paced competitive business world, having an online presence is a guaranteed way to engage your prospects and build a loyal customer base.
These days, people spend more time browsing through their smartphones, so no one cares about an attractive storefront on a heavily-travelled street.
That’s where digital marketing comes in!
Small businesses need to invest in digital marketing strategies to help improve their conversion rates, engagement, sales and ultimately profit. Unlike conventional marketing, which focuses on driving sales, digital marketing is also focused on gaining trust and making consumers feel good about buying from your business. Traditional marketing techniques still work on occasion, but customers are more likely to patronize businesses that appeal to them with free advice, useful tools or entertaining distractions.
Customers are also attracted towards businesses that work hand in hand with them as people and not income generating avenue. Social media, mobile, email and other online marketing channels make these interactions possible, which is why local businesses that market online perform better than those that market traditionally.
Now that you understand the benefits of digital marketing for small businesses, it’s time to start using it. So how can you improve sales, attract more customers and beat the competition out there? Highlighted below are some ideas that may improve your customer base and following:
- CLAIM YOUR LOCAL LISTINGS
Customers are anxious to get information about local businesses, so they go to search engines like Google and Yelp because they provide honest feedbacks from other customers. In order to be relevant and easily found, ensure you claim your listing on those sites. Make sure your business address, phone number, email and other information are updated and correct. You can also add a few photos of your business and offerings.
- CREATE A MOBILE-FRIENDLY SITE
These days, many customers are always busy with their smartphones. If you really want to catch the attention of your prospects, it’s recommended to create a mobile friendly website for your small business, as this will make it easy for them to find and browse your site.
If your website isn’t mobile friendly or un-accessible, your prospects are likely to get frustrated and move on to another site. Because of this, you may want to consider using responsive design, which will make your site usable on all devices. Responsive design is also seen as mobile-friendly in Google’s eyes—and now that mobile-friendliness is a ranking factor that could potentially mean increased visibility for your site
- PROVIDE VALUABLE CONTENT
Apart from patronizing your business, most consumers want more than what you are offering them. Most of them look to brands and companies for advice and useful information. For example, a loyal customer at a boutique may want employees to tell them what is trending.
The best way to do this is by providing the information online. You may think it’s a bad idea to give away knowledge for free. But if you are able to provide valuable answers to your customers, then you are better than all the others, those potential customers will see you as a valuable source of information.
- DO LOCAL SEO
Ideally, many users go to local directories to find the products and service they need, many others depend on Google and other search engines to provide them names of local businesses. So, for instance, let’s say that you own a Book shop in New York. It would clearly be in your best interest to show up in the results whenever someone searches for, “Book shops in New York.”
To achieve that, you need to do local SEO. By optimizing your site to rank well for both your business niche and your neighborhood, town, or city, you can increase the chances that the people who are actively looking for businesses like yours have no trouble finding you.
Ready to create an online presence for your business?
Artgro Internet Marketing, Houston TX will provide aggressive digital marketing to improve your small business online presence, improve conversion rates and generate leads to your business at competitive prices.
Our dedicated team is more than happy to help you start using the Internet to generate more revenue for your local business.
Ready to start your digital marketing and design campaigns? Contact us online today to learn more about how Artgro can help with your local business’s SEO challenges.